With over a decade in cheese, beverage, and hospitality, Lucio offers deep industry insight paired with a creative, hands-on approach to building meaningful food experiences—from the ground up. Whether you’re launching a new concept or refining an existing one, Lucio’s consulting services are designed to meet you where you are—and take you further.

Joshua brings experience from every corner of the food world: dairies, vineyards, restaurants, markets, and award-winning small businesses. He’s a Certified Cheese Professional, Certified Sommelier, and Certified Cicerone, and has competed at the Cheesemonger Invitational. He’s built pop-ups into restaurants, scaled catering operations, and grown Lucio’s own online community to over 20,000 engaged followers.

Consulting services include:

– Cheese & beverage program development for shops, restaurants, and bars

– Staff education & product training

– Menu writing, pairing design, and food concept development

– BOH systems & operational streamlining

– Pop-Up to Plate: full-spectrum support for pop-up creation and launch

– Supplier & producer relationship building

– Ethical food sourcing strategies

– Styling & storytelling for social media

– Growth strategy for pop-ups transitioning to brick-and-mortar